Ocean
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Orris & Sandalwood
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Monaco
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Castle
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The One
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Creed
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Midnight In Paris
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Armani Code
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Green Tea
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La Vie Est Belle
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G-venchy
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Why Is Scent So Powerful For Your Business?
It’s no coincidence that the holidays are scented. A North Carolina State University Food Scientist agrees, saying, “The aromas in these holiday products are crafted to trigger emotions and feelings.”
Smells can have significant effects on our physical, mental, and emotional wellbeing. This is because our scent receptors communicate directly with the emotion and memory centers of our brains, bypassing our logic centers. Did you know that smell influences 75% of the emotions we generate everyday?
“With the right smell, you can create an emotional and extremely deep relationship between your brand and your customers.” – Martin Lindstrom, “Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound”
Benefits Of Scent Marketing
Every industry, from hospitality to healthcare, can benefit from scent marketing. Good scents improve how customers view service quality, service experience, and service value. For maximum effect, research shows that the scent you diffuse should be congruent with the brand image. Congruent scents improve guest satisfaction, intention to revisit and perceptions of the product and service.